BrandNew – Luxury Serif Family

BrandNew is a delicate yet confident serif typeface designed for modern, elegant visuals. It combines soft, flowing curves with sharp, refined details, creating a subtle contrast that feels both playful and sophisticated.


Perfect for branding, editorial layouts, packaging, and social media, BrandNew brings a quiet luxury aesthetic to any project. Its balanced proportions and graceful letterforms make it especially suitable for beauty, fashion, and lifestyle design.

The typeface includes three carefully crafted weights, allowing flexibility across headlines and body text while maintaining a cohesive look.

  • What’s inside: – 3 weights: Regular, Medium, Bold – Uppercase & lowercase – Multilingual support – Numbers & punctuation

BrandNew is made for designers who want to add softness, elegance, and a modern serif touch without losing character.