Introducing Choose Love — a defiantly human, boldly imperfect typeface designed by Simon Stratford with heart, soul, and ink-stained hands. Unlike sterile digital fonts, Choose Love was born from a real-world process: meticulously cut from cardboard, rolled with an ink brayer, and pressed onto paper. The result? A display font that breathes authenticity, texture, and raw artistic energy.
Every letter is a document of craftsmanship. You’ll find smudges, uneven pressure lines, ink blots, and slight warping — not as flaws, but as features. This is the magic of analog design, preserved digitally. It’s not clean. It’s not perfect. It’s real. And that’s exactly why it stands out in a sea of digital uniformity.
The Three Versions: Creative Flexibility at Your Fingertips
- Standard Version: The core font with classic letterforms. Ideal for quick projects, clean yet expressive layouts, and seamless integration into any design workflow.
- SVG Version: Perfect for web and interactive applications. Scalable, lightweight, and retina-ready, the SVG format ensures crisp rendering across devices while preserving the character of the original print.
- SVG Ligatures Version: The ultimate tool for typographic storytellers. Contains pre-built, hand-crafted ligatures that bring a dynamic, artisanal flow to text — essential for creating magazine spreads, product labels, and editorial designs that demand attention.
Unlock Infinite Design Possibilities with Alternative Glyphs
Choose Love isn’t just a font — it’s a design toolkit. Each letter from A to Z comes with at least three unique alternatives, giving you control over rhythm, variation, and visual texture.
How to Use Them Strategically
- Break Repetition: Avoid monotonous letter repetition in names, slogans, or headlines. Swap out repeated letters (e.g., two Ls in “Love”) with different variants for a natural, hand-done look.
- Create Visual Rhythm: Use alternative glyphs to guide the eye through your text, making it feel alive and intentionally composed — not machine-generated.
- Build Authentic Type Lockups: Combine varied glyphs manually or via OpenType features to simulate the organic imperfections of hand-printed posters, vintage labels, or one-off art prints.
Master the Art of Ligatures for Professional Impact
Choose Love includes a dedicated ligature set — available in a separate OpenType font file. These aren’t just decorative touches; they’re structural enhancements that elevate your work.
Key Ligature Features
- Handcrafted Combinations: Includes 50+ custom ligatures for common two-letter pairs like Ch, Th, Sh, St, Lo, and Cr, designed to mimic real letterpress printing.
- OpenType Integration: Easily activate ligatures in Adobe Photoshop, Illustrator, InDesign, or any app that supports OpenType features via the Glyphs panel.
- Consistency Meets Surprise: While automatic ligature replacement can be enabled, manual selection allows you to craft deliberate typographic moments — where form follows feeling.
Perfect for Brands That Value Soul Over Simplicity
Choose Love isn’t for minimalist aesthetics. It belongs in bold, storytelling-led design where emotion, heritage, and authenticity matter.
Best Use Cases
- Branding & Identity: Launch a new brand with warmth and character — perfect for cafes, artisanal goods, local boutiques, and creative studios.
- Merchandise & Packaging: Use on tote bags, box labels, candle jars, and gift wrap to add tactile, handcrafted charm.
- Posters & Invitations: Ideal for music events, art exhibitions, wedding announcements, and festival flyers where personal touch is paramount.
- Editorial & Publishing: Break the monotony in magazines, zines, and book covers with typographic layers that feel handwritten.
- Web & Digital Art: Use SVG versions for interactive websites, animations, and digital illustrations that demand handmade authenticity.
The Legacy of a Handmade Font: More Than Just Letters
Choose Love isn’t about precision. It’s about presence. It’s about creating a moment where the viewer leans in, senses the process, and feels a connection. That’s the power of typographic imperfection — it invites you to look closer, touch the screen, and feel the story.
Download Choose Love today — and make every word a statement of care, craft, and choice.
